Bringing Snow To The Sunshine

This Christmas, as part of the Abu Dhabi Retail Winter Shopping Season, Kubi Springer and the marketing team at Avantgarde, worked on a concept campaign that brought snow to the sunshine.

Partnering with Dune London, Sketchers and Debenhams, the snow room concept called 'Zero Degrees' included product placement and brand experiences, that enabled attendees and influencers to discover new collections, drink some coffee and enjoy the 'snow' right in the middle of the beach.