During the year, I work behind the scenes delivering campaigns and brand strategies for global brands - helping companies build visibility, relevance, and impact in competitive markets. As an example over the last year I have led the Dubai Mall Festival of Fashion featuring brands such as MAC, Marc Jacob and Armani Beauty, which was both thrilling and demanding reaching over 308M in PR Value. But every summer, I intentionally make space to give back to the community. Why? Bec

I don’t often speak about my faith, but in moments like this, it feels disingenuous not to share what has truly sustained me over the last 30 years of my career. Right now, many of us in the Middle East are navigating uncertainty, fear, and difficult decisions. Do we stay? Do we go? How do we continue to build, lead, and show up when the world around us feels unstable? This is not my first experience of crisis. I began my international career in New York City, arriving the da

It is such an honour to be featured in Harper's Bazaar Arabia for International Women's Day, alongside amazing female voices such as Becky Anderson from CNN, beauty mogual Mona Monica Kattan and Group Editor in Chef at Bazaar Arabia, Olivia Phillips. Read the full article - https://www.harpersbazaararabia.com/hbanews/international-womens-day-middle-east-2026 and watch the video on their social media platforms.