Ok, so it’s taken me a little while to get back in the saddle… but I’m finally here. My new monthly newsletter, The ICONIC Brief, has officially launched - created for the Ambitious Ones who are ready to build personal brands that open doors. Each month, I’ll be sharing insights, strategies, lessons, and real experiences from my decades in branding to help you become more visible, more memorable, and more intentional about the opportunities you want to attract. Issue 01 is al

Gucci x F1 - Why Luxury Brands Are Choosing Ecosystems Over Celebrites

During the year, I work behind the scenes delivering campaigns and brand strategies for global brands - helping companies build visibility, relevance, and impact in competitive markets. As an example over the last year I have led the Dubai Mall Festival of Fashion featuring brands such as MAC, Marc Jacob and Armani Beauty, which was both thrilling and demanding reaching over 308M in PR Value. But every summer, I intentionally make space to give back to the community. Why? Bec